How It Works

1. The nonprofit develops a special event fundraising goal. It then helps market the event to its stakeholders and the larger community.
   Benefits: Streamlined way to raise funds and develop new partnerships with audiences, sponsors, venues and live entertainers
   
2. The venue provides concert-ready space for up to 250 (or more) guests, in a room that would otherwise go unused. The hotel or club then markets the upcoming event to its network.
   Benefits: Use of empty facilities; new audiences, performers and corporate sponsors; and a convenient way to support the community
   
3. The high-profile performer commits to a paid performance at the scheduled time. He/she then markets the event to interested audiences.
   Benefits: Payment for the performance; exposure to new audiences, sponsors and venues; increased artistic freedom; and the opportunity to support a favorite cause
   
4. The corporate sponsors provide in-kind services and/or products to help underwrite the event. They then advertise the event through their networks.
   Benefits: Opportunities to develop partnerships with up-and-coming performers, fine venues, and specialized new audiences; test new products; and support the local community
   
5. The concert-goers pay an event cover charge and agree to a two-drink minimum.
   Benefits: Great entertainment and an opportunity to donate to an outstanding nonprofit